Our global mission has just begun.

Dutch sportswear brand founded by a Dutch designer. The brand has a very clear signature and a recognizable appearance. The collection reflects our passion for sports an active life, for nature, the sea, but also the challenge we face from start to finish in sport and life.

In 2020 we didn't just want to start a brand. We want to discover whether it is possible to launch a new Dutch sportswear brand on the market. Not for profit but for change. We can be annoyed by what is happening in our world or we can try something to change it. Maybe in the end we can make that little or big difference with our profit. That is the core of the brand.

Let's figure it out together.

Our global mission has just begun.


tribute to 37